Mod Cloth
Shopping on ModCloth is an absolute delight. This irresistible online fashion destination is filled with an exceptional selection of clothing, accessories and home decor. Noted for its indie designers and hip vintage finds all at affordable prices, you can expect to find a unique array of designers, like BB Dakota, Aryn K, Eva Franco, She Bible, Dustie Doll Clothing , Harajuku Lovers, Yumi, 80%20, Jeffery Campbell and many more. Pieces are versatile yet trendy with feminine playful accents and unique flare. Fabulous vintage items are added daily as customers eagerly snatch up these rare treasures.
For an online shop, ModCloth exudes a uniquely friendly personable atmosphere. From interactive features, hands on involvement in social media, innovative approaches to viewer participation, you feel quite at home browsing through their ultra cool selection. Founded in 2002 by high school sweethearts Eric and Susan Gregg Koger, the company has evolved and expanded while firmly holding onto their original charm. In two years, ModCloth's staff has impressively grown from three to 104 employees. Customer involvement and participation remain an integral part of the ModCloth shopping experience, pushing themselves to maintain close customer ties and providing an open environment for communication.
ModCloth was born from Susan's passion for vintage clothing; she was unable to pass up the opportunity to purchase great vintage pieces even if they were not in her size. As she naturally developed her skill as a buyer out of sheer love of fashion, she was left with a massive collection of merchandise, which developed into the original ModCloth. The combination of Susan’s creative mindset, and Eric’s practical business and technical sense, make them a dynamic duo. Susan and Eric credit their success to offering a unique and varied selection of clothing by primarily independent designers, and by regularly engaging customers on the site, ModLife Blog, and social networks. Known for fun and clever product descriptions, the site spearheaded the popular Name It and Win it Contest, which encourages customers to generate their own quirky name ideas for items with the chance to win that product. Followers of ModCloth’s Twitter Susan, Eric & Winston the Pug account play “I Spy Thursday” weekly and guess the close-up iimage of 
a product for a chance to win a new accessory. The company has also utilized photo-sharing social networks such as Flickr, to give customers a first glimpse into the products the buyers purchase at trade shows and a separate feed for customers to share their own stylings. ModCloth has also developed a number of features that provide users with a greater set of tools to inform and enrich their shopping experience on ModCloth.com. In an effort to make shopping online more of a community-based, social experience, customers are encouraged to review products they’ve purchased and rate items on a scale of one to five stars. They can also indicate their love of an item with the “love it” button, similar to the popular “like” feature on Facebook, and they have the option to sort and shop items by “most loved.”
ModCloth continues to pioneer customer interaction as can be seen with their introduction of Be The Buyer feature in October 2009. Be the Buyer allows customers to be virtual members of ModCloth's fashion buying team, and invites them to vote on potential clothing designs. Be the Buyer allows customers to be virtual members of ModCloth's fashion buying team, and invites them to vote on potential clothing designs. ModCloth will showcase these designs on their site, and using a 'Pick It' button, shoppers can vote for their favorites. If a style gets enough votes, the design will be produced and sold by ModCloth, and participants will be notified via email. This means that within a few weeks of voting, participants might be wearing a design they chose! Be the Buyer also gives designers the opportunity to give their unique designs a second chance, by featuring items that wouldn't otherwise be sold. It's important to ModCloth to promote the growth of new and emerging designers, and this is just another way to facilitate this.
It's truly a fun and engaging experience to visit www.modcloth.com and discover an amazing selection of must have fashion finds!
