handvaerk Launches with Debut Collection of Luxury Wardrobe Basics
NEW YORK, Oct. 31, 2013
handvaerk, a New York based luxury basics apparel brand, today launched its debut collection exclusively online at www.handvaerk.com. The collection features a thoughtfully curated selection of men's and women's luxury wardrobe basics, including t-shirts, polos, henleys, tank tops, underwear and other classic everyday pieces. Each item is made from the highest quality natural raw materials and innovative fabrics, handcrafted in small production runs in family-owned and operated workshops.
"We are thrilled to bring handvaerk's line of men and women luxury essentials to the U.S. market," said Esteban Saba, Co-Founder and CEO of handvaerk. "More than a statement of our devotion to the highest standards of craftsmanship and quality, handvaerk offers consumers basics that have thoughtful design and premium materials sourced from around the world."
handvaerk was conceptualized by husband and wife team Esteban Saba and Petra Brichnacova as an artisanal collection of wardrobe basics made from the highest quality materials. Inspired by the Danish word handvaerk, meaning artisanal and handcrafted, the brand offers a line with a pure aesthetic and takes its cues from mid century modern design. Each product has been designed for ultimate comfort, which is due to the fabric's ultimate softness, meticulous tailoring and an unparalleled emphasis on every single sartorial detail.
The brand offers a product of exceptional quality made with distinct fabrics derived from the highest-grade Pima cotton from the northern coastal valley in Peru, Mongolian cashmere and merino wool from Scotland. All items are hand made or hand finished to maintain the artistry and grace that are inherent in high-quality craftsmanship.
Consumers can learn more about the founders' passion for launching the handvaerk brand, their heritage in the garment and design industry, as well as shop through the collection at www.handvaerk.com.
About handvaerk
handvaerk offers a line of men's and women's luxury essentials made from the highest quality natural raw materials and innovative fabrics. handvaerk offers a full range of men's and women's basics. The brand's inaugural collection will include iconic classics, such as: form fitting tees, sweatshirts, tank tops, henleys, polos, scarves, and a full line of underwear.