Dalaga
Womens CLothing & Accessories Boutique & Featured signature Line
Fashion designer Michelle Mangiliman opened her dream boutique five years ahead of schedule when an unexpected storefront in a unique neighborhood presented itself to her. Michelle opened Dalaga NYC in Greenpoint, Brooklyn officially on July 10th, 2006...
Now, after her second exciting year in business, her retail dream has only begun to flourish. The boutique, devoted to a pleasingly affordable selection of designer women's and men's clothing, shoes and accessories, has enjoyed an enthusiastic neighborhood response and consistent success. Dalaga, a Tagalog word, which to Michelle means 'quintessential woman in her prime' makes reference to Michelle's Filipino roots and her love for her family. Dalaga NYC is also the name of her women's clothing label, which sells out as soon as it hits the racks. When you walk into Dalaga, on the sunny side of Franklin Street in up-and-coming Greenpoint, be prepared to get some personalized service. Michelle always has an eye for her customers' needs, and for creating a warm and inviting shopping environment. "The space is very personal to me," explains Michelle, "so when people enter, it's like they are entering my home and an extension of my closet. I want customers to feel completely comfortable walking in and equally comfortable asking me for advice or help." The Dalaga philosophy holds three things as important: service, price and style.
To illustrate that personalized experience, Michelle's decor concept for the store is 'boudoir meets mysterious interior garden,' a private space where you can relax and feel free to reinvent yourself.
While your eyes feast on the décor at Dalaga, you can gradually digest the many options with which to adorn yourself. Michelle has choreographed each rack in the store to read like a page from her sketchbook. Each corner of the store contains a beautiful little treasure, and each section highlights a particular combination of textures, colors and contrasts. The diverse selection is a reflection of Michelle's personal aesthetic and passion for what she does. "I love buying for the store because I have an appreciation for all styles of clothing. I've never been the type of person to settle in on one look. So I feel like I can diversify the kinds of pieces we carry. Sometimes I feel very frilly and feminine. And then the next day I feel urban and hip hop. My ideas come alive in the store."
Dalaga presents an exciting, ever-changing selection of hidden fashion gems that will appeal to your many different styles, and also appeal to your pocketbook. Dalaga is affordable, and that might be everyone's favorite part of the shopping equation. "I don't want people to be fooled by our super elegant window displays. We're not going to price you out of house and home. Our goal is to make each and every customer feel special and confident in what they purchase. I won't sell you a skirt that doesn't look good on you. Because what you buy from us represents us. As Dalaga stylists, we try our best to find what works best for you."
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store Hours and Location
Dalaga
150 Franklin Street
(Greenpoint Avenue - Kent Street)
Brooklyn, NY 11222
(718)389-4049
Monday - Saturday: 12:00PM - 8:00PM
Sunday: 12:00PM - 7:00PM
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