What Goes around COmes Around
mens and Womens vintage inspired collection
Founded by college friends Gerard Maione and Seth Weisser, What Goes Around Comes Around (WGACA) began as a meticulously edited vintage boutique in SoHo, New York. After more than a decade spent traveling the globe in search of the finest vintage clothing and antiquities, Maione and Weisser launched the WGACA Collection, a vintage-inspired line for women and men. The founders' vast knowledge in fashion history coupled with their keen focus on current trends inspired a modern collection with a vintage aesthetic.
WGACA has become a renowned name in the vintage clothing industry since the opening of its SoHo store. With over 17 years of experience collecting and selling vintage, the co-founders expanded and opened a second retail store in Hollywood, CA, created a wholesale division and developed an appointment-only Archive in New Jersey to service the fashion industry. WGACA's creative hubs house one of the most extensive vintage clothing and textile libraries in the world. Vintage aficionados from across the globe, editors, stylists and the industry's top designers frequent WGACA to delve into its world-famous collection.
In 2010 WGACA introduced a new concept to complement its contemporary brand, the Custom Vintage collection. Custom Vintage is created from authentic vintage, recycled and uniquely handcrafted to enhance the original piece. Designed and curated each season by the founders, the Custom Vintage collection completes WGACA's vintage portfolio and cements the company's reputation as a true vintage lifestyle brand.
The WGACA Collection has enjoyed a tremendous response since its launch. Some notable fans include Nicole Richie, Robert Pattinson, Victoria and David Beckham, Brad Pitt, Katy Perry, Jessica Simpson and Lenny Kravitz. The Collection is sold in more than 100 of the top specialty stores around the world, including Bergdorf Goodman, Fred Segal, Lane Crawford and Isetan.
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store Hours and Location
What Goes Around Comes Around
351 West Broadway
(Broome - Grand Street)
New York, NY 10013
(212)343-1225
Monday - Saturday: 11:00am - 8:00pm
Sunday: 12:00pm - 7:00pm
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