Farfetch launches global holiday campaign: It's a Wonderful Store


LONDON, Nov. 13, 2013

Farfetch, the online platform for the world'sbest boutiques, announced today the launch of its 2013 holiday campaign, IT'S A WONDERFUL STORE. The campaign, a take on the iconic holiday film It's a wonderful life, will be brought alive through the eyes of the renowned creative talents of Hanneli Mustaparta, the photographer, art director and fashion blogger; Swizz Beatz, the hip-hop artist and producer; Quentin Jones, the animator, director and illustrator; the contemporary food designers Bompas & Parr; and the actress Zoe Kravitz.

IT'S A WONDERFUL STORE will feature five weeks of festive shopping with guest curators from the worlds of fashion, music, art, food, and film, inspiration from the Farfetch network of more than 290 boutiques, and a series of comprehensive gift guides, from stocking-fillers to luxury treats. There will also be an interactive IT'S A WONDERFUL STORE app on Facebook and the Farfetch website where you can win a different prize every day, including such coveted pieces as Lanvin's 'Help' necklace, a Givenchy Nightingale Tote and an Alexander McQueen skull scarf from their partner boutiques around the world.

In London and New York look out for Farfetch IT'S A WONDERFUL STORE white cabs (from \November 13 to December 20 in London, and on December 6 and 7 in New York) for extra chances to win great Farfetch prizes. If you are lucky enough to flag one down in New York you can enjoy a complimentary ride to any Farfetch boutique located in key shopping areas around the city.


About Farfetch

Farfetch is a revolutionary way to buy fashion. The pioneering website brings together more than 290 of the world's best independent designer boutiques, from Paris, New York and Milan to Bucharest, Helsinki and Honolulu, allowing customers to shop an unparalleled range of labels and pieces. all partner stores have been carefully selected for their unique approach, forward-thinking attitude and diversity, and include such renowned boutiques as Browns in London, L'Eclaireur in Paris, H. Lorenzo in LA, Fivestory in New York and Smets in Luxembourg.

Founded in 2008 by the Portuguese entrepreneur Jose Neves, Farfetch offers these bricks-and-mortar boutiques the opportunity to compete with the major players in online retail. And, for lovers of beautiful fashion, it offers the chance to indulge a passion and shop the world.


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